Privacy Policy

Information We Collect

We collect information that you provide directly to us through our website:

• Contact form submissions — your name, email address, phone number, preferred move-in timeline, bedroom preference, and message. We also capture the referring website or advertising source so we can understand how you found us.
• Tour scheduling requests — your name, email, phone number, and preferred tour date/time

We also collect information automatically when you visit our website:

• Analytics data — page views, interactions, and engagement metrics collected through Google Analytics (GA4)
• Cookie data — small text files stored on your device to support analytics and bot protection
• Device and browser information — general technical data such as browser type, screen size, and operating system

How We Use Your Information

• To respond to your inquiries and schedule tours
• To process rental applications submitted through our property management system
• To match inquiries with signed leases so we can measure which marketing channels are most effective
• To improve our website and understand how visitors use it
• To provide relevant advertising through Meta Pixel (if configured)
• To protect our website from spam and abuse using Cloudflare Turnstile

Cookies & Analytics

Our website uses the following technologies:

• Google Analytics (GA4) — collects anonymized usage data to help us understand how visitors interact with our site. Google may set cookies on your device. See Google's Privacy Policy for details.
• Cloudflare Turnstile — used on our contact and tour scheduling forms to verify that submissions come from real people, not bots. Turnstile does not track you across websites.
• Meta Pixel — if configured for this property, Meta Pixel may collect data about your visit to provide relevant advertising on Meta platforms. See Meta's Privacy Policy for details.

Data Sharing

We share your information only with the following parties, and only as necessary:

• AppFolio — our property management platform, which receives contact form submissions and rental inquiries so our team can respond to you
• Google — receives anonymized analytics data through GA4
• Meta — may receive visit data through Meta Pixel if configured for this property
• Cloudflare — provides our website hosting, security, and bot protection services

We do not sell your personal information to third parties.

Data Retention

• Contact form submissions — retained by our property management team in AppFolio for as long as needed to manage the rental relationship. Inquiry data is also stored in a secure database for up to 24 months to support lead management and marketing attribution.
• Analytics data — retained according to each provider's standard policies (Google Analytics retains data for up to 14 months by default)
• Cookies — expire according to each provider's schedule; you can clear cookies at any time through your browser settings

Your Rights

You have the right to:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of analytics tracking by using browser privacy settings or extensions

To exercise any of these rights, contact our property management team at info@willowbrookgreens.com.

Contact

If you have questions about this privacy policy or how your data is handled, please contact us at info@willowbrookgreens.com.

Updates to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page. We encourage you to check back periodically for any updates.